Need to shout about something?
Case Studies, Press Releases, News Items, Professional Profiles - if you have something or somebody you want to shout about I can write the copy in words that are right for the audience and delivery channel. Detailed, snappy, formal, friendly, digestible, sales-driven - and always easy to read. I have experience of writing press releases as short company announcements or longer reports on market performance. And case studies as printed material, website content, presentation content or even video script.
Barclays Reaches Out to a Million Young People - with the help of StartJG
As part of a long-standing relationship with multichannel brand agency StartJG I am often asked to write case studies that showcase a project's effectiveness and creativity; always clearly showing how the work met their client's brief.
In this case I wrote both longer, detailed version of the case study, as well as a summary for Startjg.com and a video script.
Click through left to see the work.
Promoting an industry for EY
As the main writer for EY's quarterly overview of the UK gift card and voucher market, I analysed sales data, created the content and wrote the report. Produced for the UK Gift Card and Voucher Association in partnership with EY and the British Retail Consortium, the report gives its members a snap shot of the sector, setting performance against the health of the retail sector as a whole.
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