Content driven. That's me.
All my work is about delivering content in some form or other. I specialise in developing and writing content for marketing purposes; to reinforce positioning, help evidence expertise or to support a new product or service. From creating content calendars, developing campaign ideas for thought-leadership opportunities and writing the final piece - speech, script for video content, white paper, blog post, conference presentation - I can help you make the most of your content. I can also work with your SEO resource to create shareable web content that supports your search strategy, helping to build your visibility on the web.
CONTENT writing examples
Showcasing Madrid’s creative side.
Roam Magazine was born to explore Madrid’s creative culture through its maker-community – the artists and crafts people that live and work there. Launched by brand design agency, Bert, it ran for 12-months. I wrote many of the articles, working from interview transcripts translated from Spanish. My brief was to create a story around this raw material, linking them to broader lifestyle, craft and design trends. Read an article here
Good Stores Don’t Sell A Thing.
Content campaign that centred around two ebooks on the future of retail and opportunity for physical stores. Gated ebook content was amplified with a series of short read articles for my client’s - a brand design agency (Start Design) - LinkedIn feed and website. I worked closely with the content’s author as well as the Marketing Manager to research and write the ebooks and articles. Read the first ebook here
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