Content driven. That's me.
All my work is about delivering content in some form or other. I specialise in developing and writing content for marketing purposes; to reinforce positioning, help evidence expertise or to support a new product or service. From creating content calendars, developing campaign ideas for thought-leadership opportunities and writing the final piece - speech, script for video content, white paper, blog post, conference presentation - I can help you make the most of your content. I can also work with your SEO resource to create shareable web content that supports your search strategy, helping to build your visibility on the web.
CONTENT writing examples
Event driven content.
Working closely with knowledge holders and speech givers I created a script for a speech to be made at a key retail conference. My challenge was to condense and structure my client's thinking into a 30 minute talk, showcase the speakers' unique views on the opportunity for physical stores in a changing retail landscape and pitch in the right way for the audience. I also created series of teaser mailers and blog posts, working with the authors, to support and promote my client's involvement in the conference.
Insight, Moresight, Foresight.
A series of opinion-pieces that formed the basis of an email marketing campaign and as content of my client's website. This was a ghost-writing exercise: taking unique insight and turning it into article on behalf of the idea-generator. What was important? Tone of voice - copy had to genuinely sound like my client and reflect his own style, ideas and thoughts.
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