My client - a start-up design agency - wanted fresh content for its dynamic, image-rich website. I wrote the case studies: copy needed to work across both mobile and larger screens, with hard-working, stand-out headers to encourage click-through and a story to keep readers scrolling down to the last word.
Case Studies as ‘hero content’
“When we first met David and Luisa Scacchetti, the husband and wife team behind Mamas & Papas, the brand was well-known as a premium, parenting retailer, with a growing network of stores around the UK.
But it had an exciting opportunity to expand beyond its retail roots, by growing its export business. That’s where we came in. Its growth strategy was focused on launching its very own flagship product – a baby travel system that showcased the brand to a global audience”.
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